Investment Banking Pitch Deck by Kajal Upadhyay

 

IB_PitchDeck_Kajal Upadhyay_LogiKart.pdf

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1) Title Slide

LogiKart

Tagline: Powering same‑day logistics for India’s local retailers

What we do:
A B2B logistics platform enabling neighborhood retailers to deliver orders to customers within the same day using micro‑warehouses and optimized routing.

Prepared by: Kajal Upadhyay
Course: Investment Banking Portfolio Project
Date: April 2026

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2) Problem

Who has the problem

• Small & mid‑size retailers (kirana stores, pharmacies, electronics shops) in Mumbai

Pain points

• ❌ Dependence on unreliable third‑party delivery services
• ❌ High delivery costs reduce already thin margins
• ❌ No technology to manage routing, tracking, or delivery SLAs

Why it matters

• Lost online orders
• Poor customer retention
• Inability to compete with Amazon / Blinkit / Zepto

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3) Solution

LogiKart Platform

An end‑to‑end logistics solution tailored for local retailers

Core Features

1. Micro‑warehouse network within 3–5 km radius
2. Smart routing algorithm for same‑day delivery
3. Retailer dashboard for order tracking & analytics

Before vs After

Before LogiKart	After LogiKart
Manual delivery coordination	Automated same‑day delivery
₹80–₹120 per delivery	₹35–₹45 per delivery
No tracking visibility	Real‑time tracking & SLAs

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4) Market Opportunity (TAM–SAM–SOM)

TAM (India)

• ~12 million urban retailers
• Avg logistics spend ₹40,000/year
  ✅ TAM ≈ ₹48,000 Cr

SAM (Top 8 Indian cities)

• ~2 million retailers
  ✅ SAM ≈ ₹8,000 Cr

SOM (Mumbai – 3–5 years)

• Target: 10,000 retailers
• Avg revenue ₹18,000/store/year
  ✅ SOM ≈ ₹180 Cr

Assumption: 2% penetration of Mumbai retailers in 5 years

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5) Business Model

Revenue Streams

• Per‑delivery fee: ₹40
• Monthly SaaS subscription: ₹499/store

Unit Economics (Average Retailer)

• 45 deliveries/month × ₹40 = ₹1,800
• Subscription = ₹499
• Total revenue: ₹2,299/month

Direct Costs

• Delivery partner payout: ₹28/delivery
  ✅ Gross margin ≈ 30–35%

Pricing acceptable because it is cheaper than market alternatives and improves customer retention.

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6) Traction / Validation

Customer Validation

• ✅ 18 retailer interviews across Borivali, Andheri, Dadar
• ✅ 72% said last‑mile delivery is their #1 growth bottleneck
• ✅ 11 retailers signed LOI for pilot

Early Signals

• WhatsApp waitlist: 143 retailers
• 3 local courier partners agreed to integrate

(Early-stage validation — pilot launch planned)

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7) Go‑To‑Market Strategy

Primary Acquisition Channels

1. On‑ground sales reps (local trust matters)
2. Retail association partnerships

First 90 Days

• Pilot with 50 stores
• Launch Borivali + Andheri West
• Optimize delivery density

CAC (Initial)

• ~₹2,500 per retailer
• Payback period ≈ 2 months

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8) Competitive Landscape

Player	Focus	Price	Weakness
Dunzo	Consumer	High	Retailer‑agnostic
Shadowfax	Enterprise	High	Not SMB focused
Porter	Point‑to‑point	Medium	No SaaS layer
Local couriers	Offline	Low	No reliability
Blinkit	Inventory‑led	N/A	Competes with retailers

LogiKart Advantage

✅ Retailer‑first
✅ Predictable pricing
✅ Tech + ops bundled
✅ Defensible through routing data & density

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9) Financial Snapshot (₹ Cr)

	Year 1	Year 2	Year 3
Active Retailers	300	2,000	6,000
Revenue	2.8	18.5	62.0
Operating Costs	4.2	14.0	38.0
EBITDA	(1.4)	4.5	24.0

Assumptions

• Avg ARPU: ₹18k/year
• Retention: 75% after 6 months
• Break‑even: mid Year 2

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10) The Ask

Raising: ₹6.5 Cr (~$780k)

Instrument: Equity
Runway: 18 months

Use of Funds

• Product & tech: 35%
• Operations & delivery network: 40%
• Sales & hiring: 25%

Goal: Reach 2,000 stores + profitability

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11) Team

Founder

Kajal Upadhyay — Founder & CEO

• Background in finance & operations
• Experience with market research, financial modeling & customer discovery

Planned Hires

• Head of Operations
• Full‑stack engineer
• City sales lead

(Advisors from logistics & retail tech planned)